Marketing Channel Strategy

An Omni-Channel Approach

Business & Finance, Management & Leadership, Planning & Forecasting, Marketing & Sales
Cover of the book Marketing Channel Strategy by Robert W. Palmatier, Louis W. Stern, Adel I. El-Ansary, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Robert W. Palmatier, Louis W. Stern, Adel I. El-Ansary ISBN: 9781315506432
Publisher: Taylor and Francis Publication: June 3, 2016
Imprint: Routledge Language: English
Author: Robert W. Palmatier, Louis W. Stern, Adel I. El-Ansary
ISBN: 9781315506432
Publisher: Taylor and Francis
Publication: June 3, 2016
Imprint: Routledge
Language: English

For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems.

Marketing Channel Strategy shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.
This program will provide a better teaching and learning experience—for you and your students. Here’s how:

  • Bring Concepts to Life with a Global Perspective: Varied topics are covered, bringing in findings, practice, and viewpoints from multiple disciplines.
  • Teach Marketing Channels in a More Flexible Manner: Chapters are organized in a modular format, may be read in any order, and re-organized.
  • Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems.

Marketing Channel Strategy shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.
This program will provide a better teaching and learning experience—for you and your students. Here’s how:

More books from Taylor and Francis

Cover of the book Renewable Energy Policy and Politics by Robert W. Palmatier, Louis W. Stern, Adel I. El-Ansary
Cover of the book Commemorating War by Robert W. Palmatier, Louis W. Stern, Adel I. El-Ansary
Cover of the book F.D. Ascoli: Early Revenue History of Bengal and The Fifth Report, 1812 by Robert W. Palmatier, Louis W. Stern, Adel I. El-Ansary
Cover of the book Socio-economics: Toward a New Synthesis by Robert W. Palmatier, Louis W. Stern, Adel I. El-Ansary
Cover of the book Fictions of Female Education in the Nineteenth Century by Robert W. Palmatier, Louis W. Stern, Adel I. El-Ansary
Cover of the book The Local Impact of Globalization in South and Southeast Asia by Robert W. Palmatier, Louis W. Stern, Adel I. El-Ansary
Cover of the book Japan's Managed Globalization: Adapting to the Twenty-first Century by Robert W. Palmatier, Louis W. Stern, Adel I. El-Ansary
Cover of the book Socially Responsive Organizations & the Challenge of Poverty by Robert W. Palmatier, Louis W. Stern, Adel I. El-Ansary
Cover of the book Battered Women as Survivors by Robert W. Palmatier, Louis W. Stern, Adel I. El-Ansary
Cover of the book East India Company , The by Robert W. Palmatier, Louis W. Stern, Adel I. El-Ansary
Cover of the book Philosophical Essays by Robert W. Palmatier, Louis W. Stern, Adel I. El-Ansary
Cover of the book Successful Group Work by Robert W. Palmatier, Louis W. Stern, Adel I. El-Ansary
Cover of the book The Active Consumer by Robert W. Palmatier, Louis W. Stern, Adel I. El-Ansary
Cover of the book The Nature of Expertise in Professional Acting by Robert W. Palmatier, Louis W. Stern, Adel I. El-Ansary
Cover of the book The Nature of Grief by Robert W. Palmatier, Louis W. Stern, Adel I. El-Ansary
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy