Marketing Channel Strategy

An Omni-Channel Approach

Business & Finance, Management & Leadership, Planning & Forecasting, Marketing & Sales
Cover of the book Marketing Channel Strategy by Robert W. Palmatier, Louis W. Stern, Adel I. El-Ansary, Taylor and Francis
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Author: Robert W. Palmatier, Louis W. Stern, Adel I. El-Ansary ISBN: 9781315506432
Publisher: Taylor and Francis Publication: June 3, 2016
Imprint: Routledge Language: English
Author: Robert W. Palmatier, Louis W. Stern, Adel I. El-Ansary
ISBN: 9781315506432
Publisher: Taylor and Francis
Publication: June 3, 2016
Imprint: Routledge
Language: English

For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems.

Marketing Channel Strategy shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.
This program will provide a better teaching and learning experience—for you and your students. Here’s how:

  • Bring Concepts to Life with a Global Perspective: Varied topics are covered, bringing in findings, practice, and viewpoints from multiple disciplines.
  • Teach Marketing Channels in a More Flexible Manner: Chapters are organized in a modular format, may be read in any order, and re-organized.
  • Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems.

Marketing Channel Strategy shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.
This program will provide a better teaching and learning experience—for you and your students. Here’s how:

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