Market Segmentation Success
Making It Happen!
Business & Finance, Marketing & Sales, Consumer Behaviour, Management & Leadership, Decision Making & Problem Solving
| Author: | Sally Dibb, Lyndon Simkin | ISBN: | 9781136772450 |
| Publisher: | Taylor and Francis | Publication: | March 3, 2008 |
| Imprint: | Routledge | Language: | English |
| Author: | Sally Dibb, Lyndon Simkin |
| ISBN: | 9781136772450 |
| Publisher: | Taylor and Francis |
| Publication: | March 3, 2008 |
| Imprint: | Routledge |
| Language: | English |
Market segmentation is a main aspect of an effective business strategy, but implementation is often difficult and ultimately unsuccessful. Market Segmentation Success: Making It Happen! offers a solid review of the concepts of market segmentation and target market selection, as well as clearly explaining how to create market segments, how to select
Market segmentation is a main aspect of an effective business strategy, but implementation is often difficult and ultimately unsuccessful. Market Segmentation Success: Making It Happen! offers a solid review of the concepts of market segmentation and target market selection, as well as clearly explaining how to create market segments, how to select
