| Author: | Prof. Dr. Patricia Adam | ISBN: | 9783846386163 |
| Publisher: | utb / UVK Lucius | Publication: | June 17, 2015 |
| Imprint: | utb / UVK Lucius | Language: | German |
| Author: | Prof. Dr. Patricia Adam |
| ISBN: | 9783846386163 |
| Publisher: | utb / UVK Lucius |
| Publication: | June 17, 2015 |
| Imprint: | utb / UVK Lucius |
| Language: | German |
"Managing Internationalisation” explains the process of internationalising any kind of organisation from a management perspective. Based on the renowned EFQM Excellence Model, all issues with special relevance for international activities are explained and traced back to recent scientific research and good management practise. The book is meant for practitioners and students alike. For a better understanding, extensive illustrations, examples, exercises and recommendations for case studies enrich the text.
"Managing Internationalisation” explains the process of internationalising any kind of organisation from a management perspective. Based on the renowned EFQM Excellence Model, all issues with special relevance for international activities are explained and traced back to recent scientific research and good management practise. The book is meant for practitioners and students alike. For a better understanding, extensive illustrations, examples, exercises and recommendations for case studies enrich the text.
