Making News In the Digital Age

Personal success depends primarily on your choices. I nearly gave away my marriage and family because I didn’t understand that. No reason both of us should drive through the same potholes. Part One of this book deals with the delicate balance between personal and professional life. Part two is about communicating, which is the key to professional success. In the digital age, everyone has a voice. The challenge is to have your voice heard above the noise. While I’ve made my career in TV news, the lessons both learned and taught are universal. I’ve been fired a couple of times— though I never actually lost either job. Who would have thought that keeping your job was as simple as refusing to leave? Okay, it wasn’t quite that simple, but close. I gave away a #1 job in a top-ten market because it wasn’t worth the cost. I almost gave away my marriage and family because I didn’t understand the cost. Very little happens by accident or luck (good or bad). We carve our life’s path with choices. Some are painful. Most are complicated. The most important ones always are. Learn from my mistakes. Part Two of this book gives you the tools to make your voice heard in a noisy world. Your ability to influence people with your ideas and opinions is your key to success no matter what you do for a living. In the digital age, everyone has a voice. The challenge is to have your voice heard. I’ll arm you with an arsenal of simple but effective tools and techniques that give your words the power they deserve. Whether you work in news media, own a small business, or write a blog or community newsletter, your goal is to reach an audience and influence them. I’ll show you how.