Make It Matter

How Managers Can Motivate by Creating Meaning

Your employees’ bodies may be putting in long hours, but their hearts and minds rarely punch in. Studies show that 70 percent of the workforce feel disengaged, without a sense of purpose in their jobs. This eye-popping statistic should horrify organizations today, most of whom are attempting to motivate their employees to do more with less.But how do you motivate the disengaged, and further engage the engaged? The answer is not pay, perks, or promotions. Those are nice Band-Aids that can work for a short time, but they aren’t addressing the underlying problem: their employees’ need to take part in work that matters. This upbeat, original book shows how meaning-rich workplaces connect, inspire, and catapult employees into new realms of productivity and well-being. Make It Matter not only makes a convincing case for change--it also explains how to become the kind of business where people love to work, and the kind of manager people love to work for. Insightful research findings, stories, and guidelines help readers create: • Direction: reframing work to add meaning • Discovery: offering challenges and thoughtful opportunities to learn and grow • Devotion: cultivating an authentic, caring culture, free from corrosive behaviorsMake It Matter is the first ever book that serves as a practical, yet inspiring how-to guide for motivating by creating meaning--the motivational tour de force of our times. When people feel they matter, they give their all. Everybody wins!