Make Disruption Work

a CEO handbook for digital transformation

Digital disruption is the biggest challenge businesses are facing; Make Disruption Work gives you the blueprints of what it is and how to win at it. Jankovich and Voskes have worked with some of the biggest companies in the world, building their digital capabilities from the ground up. This book crystallizes the knowledge. It is practical, demystifying, effective, and endorsed by leading CEOs and business school professors (e.g. Unilever, INSEAD). Make Disruption Work is designed to be easy to navigate, and is richly illustrated with infographics, diagrams and real-world examples. It is focused on evidence, not opinion, and as a result is refreshingly concise. Disruption needn't be a threat. It's a power, and it's in your hands. Praise for Make Disruption Work 'With outstanding simplicity and deep insights, this book reveals the "how to" of digital disruption.' Paul Polman, CEO Unilever 'Disruption is on every business leader's mind. Alexandra Jankovich and Tom Voskes have taken this complex topic and created a very clear, actionable path. This book is easy to read, and the examples really make the ideas come to life.' Wiebe Draijer, CEO, Rabobank 'There is no escaping digital disruption. Make Disruption Work is a very practical call to action: the 5D model proposed is a powerful guide to help navigate those disrupted waters. After reading it, you feel convinced that, yes, corporates can beat start-ups!' Franck J. Moison, Vice Chairman Colgate-Palmolive 'Disruption demystified! This book is unique in the realm of digitization gurus and doomsayers: in a typically Dutch straightforward style the phenomenon of digitization is dissected and reduced to its essence. Instead of far out projections this book offers practical perspectives and a clear manual for every company to master disruption step-by-step. The short, concise style and many examples are a guarantee that this book won't remain unread on the bedside table.' Annet Aris, Adjunct Professor of Strategy at INSEAD 'Make Disruption Work is an easy-to-digest and visually appealing book packed full of useful advice for senior leaders tackling the challenges of digital disruption. It adopts a very practical lens, with effective solutions to real-world problems.' Michael Wade, Professor of Innovation and Strategy, IMD 'Fantastic book!!! Readable format, good overview and many practical examples and pieces of advice. It creates a language that boardrooms and CEOs can use.' Menno Antal, Managing Partner, 3i Private Equity 'A must-read for any modern-day business leader in need of practical advice and examples on how to approach digital transformation.' Rahmyn Kress, Chief Digital Officer, Henkel 'Digital disruption brings massive new opportunities for growth, even in the most traditional industries. This book sets out a concrete set of actions to get there, backed by real-world experience, not just consulting "fluff." With a unique visual style, and packed full of engaging, easy-to-grasp content, SparkOptimus has created a winner!' Jan Derck van Karnebeek, Chief Commercial Officer Heineken