Luxury, Lies and Marketing
Shattering the Illusions of the Luxury Brand
Business & Finance, Management & Leadership, Management, Marketing & Sales
| Author: | M. Sicard | ISBN: | 9781137264695 |
| Publisher: | Palgrave Macmillan UK | Publication: | December 15, 2013 |
| Imprint: | Palgrave Macmillan | Language: | English |
| Author: | M. Sicard |
| ISBN: | 9781137264695 |
| Publisher: | Palgrave Macmillan UK |
| Publication: | December 15, 2013 |
| Imprint: | Palgrave Macmillan |
| Language: | English |
Uncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their customers with traditional commercial techniques. Full of case studies and practical tools for understanding luxury brand marketing the author provides frameworks to help companies with their own branding strategy
Uncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their customers with traditional commercial techniques. Full of case studies and practical tools for understanding luxury brand marketing the author provides frameworks to help companies with their own branding strategy
