Leveraging Brands in Sport Business

Nonfiction, Sports, Reference, Business & Finance, Marketing & Sales
Cover of the book Leveraging Brands in Sport Business by , Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781136267949
Publisher: Taylor and Francis Publication: August 15, 2013
Imprint: Routledge Language: English
Author:
ISBN: 9781136267949
Publisher: Taylor and Francis
Publication: August 15, 2013
Imprint: Routledge
Language: English

This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the sports business field, the book approaches strategy from the standpoint of managing and marketing a brand. With integrated current-day examples highlighting practices and issues, as well as ‘real-world’ applied video cases, this book is ideal for marketing students and sports business practitioners looking to gain strategic insights into the industry.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the sports business field, the book approaches strategy from the standpoint of managing and marketing a brand. With integrated current-day examples highlighting practices and issues, as well as ‘real-world’ applied video cases, this book is ideal for marketing students and sports business practitioners looking to gain strategic insights into the industry.

More books from Taylor and Francis

Cover of the book Revolutionary Love in Eighteenth- and Early Nineteenth-Century France by
Cover of the book Evolutionary Critical Theory and Its Role in Public Affairs by
Cover of the book Epistemic Communities, Constructivism, and International Environmental Politics by
Cover of the book The Treatment of Shame and Guilt in Alcoholism Counseling by
Cover of the book Problem-Solving Parent Conferences in Schools by
Cover of the book Bonded Labour and Debt in the Indian Ocean World by
Cover of the book Progressive Renaissance by
Cover of the book The Subject of Tragedy (Routledge Revivals) by
Cover of the book Asia Pacific and Human Rights by
Cover of the book Managing Emergent Phenomena by
Cover of the book Local Industrial Clusters by
Cover of the book Iran and Nuclear Weapons by
Cover of the book A Dame Full of Vim and Vigour by
Cover of the book Creativity in Language Teaching by
Cover of the book Poisons by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy