| Author: | Barry Berman | ISBN: | 9780132698016 |
| Publisher: | Pearson Education | Publication: | December 15, 2010 |
| Imprint: | FT Press | Language: | English |
| Author: | Barry Berman |
| ISBN: | 9780132698016 |
| Publisher: | Pearson Education |
| Publication: | December 15, 2010 |
| Imprint: | FT Press |
| Language: | English |
This Element is an excerpt from Competing in Tough Times: Business Lessons from L.L. Bean, Trader Joe’s, Costco, and Other World-Class Retailers (9780132459198) by Barry Berman. Available in print and digital formats.
How retailers can gain deeper insights into their true position--and choose the right strategies for a marketplace that won’t get any easier.
According to Porter, the least-defensible competitive strategy is being “stuck in the middle.” These retailers offer no long-term benefit in terms of either low prices or strong differentiation. The first part of addressing this is to recognize your true--not ideal--marketplace positioning. Next, how can you determine whether a cost, value, or differentiation strategy is most suitable....
This Element is an excerpt from Competing in Tough Times: Business Lessons from L.L. Bean, Trader Joe’s, Costco, and Other World-Class Retailers (9780132459198) by Barry Berman. Available in print and digital formats.
How retailers can gain deeper insights into their true position--and choose the right strategies for a marketplace that won’t get any easier.
According to Porter, the least-defensible competitive strategy is being “stuck in the middle.” These retailers offer no long-term benefit in terms of either low prices or strong differentiation. The first part of addressing this is to recognize your true--not ideal--marketplace positioning. Next, how can you determine whether a cost, value, or differentiation strategy is most suitable....
