Learn and Understand Brainstorming

Imagine a highly functional R&D lab with creative brains working relentlessly to present something new, a fresh perspective to their product. Something that has the ability to upheave the company stocks creates a wave of change in the growing face of competition. At the crux of all of this lies a successful brainstorming session that led to resourceful ideas that were worthy enough of disrupting the market and advancing the company to perch on the highest point.

With so much stewing in companies with the help of brainstorming, I am surprised that I still have organizations and individuals ask the question – What is brainstorming? For most of it, I think it is pretty rhetorical because there is hardly much that we need to understand about it. Get a team, collect some ideas and use the best ideas to create products or services that help you earn profits. Sounds simple? The devil is in the details.

The challenges and complexities of brainstorming have created mayhem in many organizations. With people trying to run towards embracing new ways of creating solutions, brainstorming became the new black when it was introduced into organizations. Everyone wanted to stay ahead so they figured that brainstorming should become a part of their problem-solving process as well. So organizations started with a crude version of brainstorming that just dealt with some sort of idea pooling before the ideas were put together to create better products and services.

Let me take you back in time. A century ago, markets were not as developed as they are now. Competition existed on a local level and markets were mainly monopolized which did not leave a lot of room for creativity or the need to better the products or services that were being provided. Even customers did not have a lot of idea about what they want or what else can be better for them until things started progressing into a more acceptable market where competition was able to bring down mighty monopolistic companies from their perch and replace those companies with organizations that were all ears for their customers. From problems to appreciation, everything was accepted and built on, before a product or a service reached the market. And that is where brainstorming came into play. The collection of ideas for the betterment of products and services required methods that were effective and had weight. Brainstorming proved to be the tool that delivered shine to almost every company.