Knowledge Management for Sales and Marketing

A Practitioner’s Guide

Business & Finance, Industries & Professions, Information Management, Marketing & Sales, Sales & Selling
Cover of the book Knowledge Management for Sales and Marketing by Tom Young, Nick Milton, Elsevier Science
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Tom Young, Nick Milton ISBN: 9781780632643
Publisher: Elsevier Science Publication: May 3, 2011
Imprint: Chandos Publishing Language: English
Author: Tom Young, Nick Milton
ISBN: 9781780632643
Publisher: Elsevier Science
Publication: May 3, 2011
Imprint: Chandos Publishing
Language: English

While this book is primarily aimed at those who are involved in Knowledge Management (KM) or have recently been appointed to deliver KM in sales and marketing environments, it is also highly relevant to those engaged in the management or delivery of sales and marketing activities. This book presents models to assist the reader to understand how knowledge can be applied and reused within the sales and marketing processes, leading to an enhanced win rate.

Topics covered provide managers and practitioners with the necessary principles, approaches and tools to be able to design their approach from scratch or to be able to compare their existing practices against world class examples. Several models and methodologies are explained which can be applied or replicated in a wide variety of industries. The book also features numerous case studies which illustrate the journey that various companies are taking as they implement KM within sales and marketing.

  • Develops a generic model for managing knowledge in sales and marketing environments
  • Provides a handbook for line managers wishing to introduce knowledge management into their sales and marketing activities
  • Written by a highly knowledgeable and well-respected practitioner in the field who is mentored by an recognised sales and marketing industry expert
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

While this book is primarily aimed at those who are involved in Knowledge Management (KM) or have recently been appointed to deliver KM in sales and marketing environments, it is also highly relevant to those engaged in the management or delivery of sales and marketing activities. This book presents models to assist the reader to understand how knowledge can be applied and reused within the sales and marketing processes, leading to an enhanced win rate.

Topics covered provide managers and practitioners with the necessary principles, approaches and tools to be able to design their approach from scratch or to be able to compare their existing practices against world class examples. Several models and methodologies are explained which can be applied or replicated in a wide variety of industries. The book also features numerous case studies which illustrate the journey that various companies are taking as they implement KM within sales and marketing.

More books from Elsevier Science

Cover of the book Libraries and Identity by Tom Young, Nick Milton
Cover of the book Control of Power Electronic Converters and Systems by Tom Young, Nick Milton
Cover of the book Spider Physiology and Behaviour by Tom Young, Nick Milton
Cover of the book Nanotechnology in Diagnosis, Treatment and Prophylaxis of Infectious Diseases by Tom Young, Nick Milton
Cover of the book Biochemistry of Smooth Muscle Contraction by Tom Young, Nick Milton
Cover of the book Advances in Planar Lipid Bilayers and Liposomes by Tom Young, Nick Milton
Cover of the book Self-Healing Materials by Tom Young, Nick Milton
Cover of the book IT Manager's Handbook: The Business Edition by Tom Young, Nick Milton
Cover of the book Advances in Heterocyclic Chemistry by Tom Young, Nick Milton
Cover of the book Encyclopedia of Human Behavior by Tom Young, Nick Milton
Cover of the book Realizing the Promise of Precision Medicine by Tom Young, Nick Milton
Cover of the book Biophysical Aspects of Cerebral Circulation by Tom Young, Nick Milton
Cover of the book Analysis and Design of Plated Structures by Tom Young, Nick Milton
Cover of the book Environmental Monitoring and Characterization by Tom Young, Nick Milton
Cover of the book Hardware Security by Tom Young, Nick Milton
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy