Key Concepts in Public Relations
Nonfiction, Reference & Language, Education & Teaching, Study Skills
| Author: | Sandra Cain | ISBN: | 9781137021748 |
| Publisher: | Macmillan Education UK | Publication: | April 30, 2009 |
| Imprint: | Red Globe Press | Language: | English |
| Author: | Sandra Cain |
| ISBN: | 9781137021748 |
| Publisher: | Macmillan Education UK |
| Publication: | April 30, 2009 |
| Imprint: | Red Globe Press |
| Language: | English |
An indepth glossary, this accessible book successfully introduces students to the key concepts, themes and principles of Public Relations. Terms are organized alphabetically and are fully cross-referenced for ease of use. Suggestions for further reading help to consolidate knowledge and aid understanding.
An indepth glossary, this accessible book successfully introduces students to the key concepts, themes and principles of Public Relations. Terms are organized alphabetically and are fully cross-referenced for ease of use. Suggestions for further reading help to consolidate knowledge and aid understanding.
