Key Concepts in Marketing

Business & Finance, Marketing & Sales, Sales & Selling, Management & Leadership, Management
Cover of the book Key Concepts in Marketing by Jonathan Sutherland, Diane Canwell, Palgrave Macmillan
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Author: Jonathan Sutherland, Diane Canwell ISBN: 9781137125842
Publisher: Palgrave Macmillan Publication: February 27, 2004
Imprint: Palgrave Macmillan Language: English
Author: Jonathan Sutherland, Diane Canwell
ISBN: 9781137125842
Publisher: Palgrave Macmillan
Publication: February 27, 2004
Imprint: Palgrave Macmillan
Language: English
Key Concepts in Marketing is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is made clearer with numerous diagrams and illustrations. With over 600 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what marketing is all about. It will be especially useful as a revision aid.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Key Concepts in Marketing is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is made clearer with numerous diagrams and illustrations. With over 600 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what marketing is all about. It will be especially useful as a revision aid.

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