Karma Cola

Marketing the Mystic East

Nonfiction, Travel, Asia, India, History, Asian, Social & Cultural Studies, Social Science, Anthropology
Cover of the book Karma Cola by Gita Mehta, Knopf Doubleday Publishing Group
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Gita Mehta ISBN: 9780307814630
Publisher: Knopf Doubleday Publishing Group Publication: May 2, 2012
Imprint: Vintage Language: English
Author: Gita Mehta
ISBN: 9780307814630
Publisher: Knopf Doubleday Publishing Group
Publication: May 2, 2012
Imprint: Vintage
Language: English

Beginning in the late '60s, hundreds of thousands of Westerners descended upon India, disciples of a cultural revolution that proclaimed that the magic and mystery missing from their lives was to be found in the East. An Indian writer who has also lived in England and the United States, Gita Mehta was ideally placed to observe the spectacle of European and American "pilgrims" interacting with their hosts. When she finally recorded her razor sharp observations in Karma Cola, the book became an instant classic for describing, in merciless detail, what happens when the traditions of an ancient and longlived society are turned into commodities and sold to those who don't understand them.

In the dazzling prose that has become her trademark, Mehta skewers the entire Spectrum of seekers: The Beatles, homeless students, Hollywood rich kids in detox, British guilt-trippers, and more. In doing so, she also reveals the devastating byproducts that the Westerners brought to the villages of rural lndia -- high anxiety and drug addiction among them.

Brilliantly irreverent, Karma Cola displays Gita Mehta's gift for weaving old and new, common and bizarre, history and current events into a seamless and colorful narrative that is at once witty, shocking, and poignant.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Beginning in the late '60s, hundreds of thousands of Westerners descended upon India, disciples of a cultural revolution that proclaimed that the magic and mystery missing from their lives was to be found in the East. An Indian writer who has also lived in England and the United States, Gita Mehta was ideally placed to observe the spectacle of European and American "pilgrims" interacting with their hosts. When she finally recorded her razor sharp observations in Karma Cola, the book became an instant classic for describing, in merciless detail, what happens when the traditions of an ancient and longlived society are turned into commodities and sold to those who don't understand them.

In the dazzling prose that has become her trademark, Mehta skewers the entire Spectrum of seekers: The Beatles, homeless students, Hollywood rich kids in detox, British guilt-trippers, and more. In doing so, she also reveals the devastating byproducts that the Westerners brought to the villages of rural lndia -- high anxiety and drug addiction among them.

Brilliantly irreverent, Karma Cola displays Gita Mehta's gift for weaving old and new, common and bizarre, history and current events into a seamless and colorful narrative that is at once witty, shocking, and poignant.

More books from Knopf Doubleday Publishing Group

Cover of the book Adultery by Gita Mehta
Cover of the book The Revolution of Little Girls by Gita Mehta
Cover of the book Cuba Confidential by Gita Mehta
Cover of the book The Clothing of Books by Gita Mehta
Cover of the book The Children Act by Gita Mehta
Cover of the book Up at the Villa by Gita Mehta
Cover of the book Amando a Pablo, odiando a Escobar by Gita Mehta
Cover of the book Walk Through Darkness by Gita Mehta
Cover of the book Coming, Aphrodite by Gita Mehta
Cover of the book George Sand by Gita Mehta
Cover of the book The Hidden Reality by Gita Mehta
Cover of the book Red Famine by Gita Mehta
Cover of the book Burnt Books by Gita Mehta
Cover of the book Good Soldier by Gita Mehta
Cover of the book Hard Rain by Gita Mehta
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy