Juice

The Creative Fuel That Drives World-Class Inventors

Business & Finance
Cover of the book Juice by Evan I. Schwartz, Harvard Business Review Press
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Evan I. Schwartz ISBN: 9781422184066
Publisher: Harvard Business Review Press Publication: September 1, 2004
Imprint: Harvard Business Review Press Language: English
Author: Evan I. Schwartz
ISBN: 9781422184066
Publisher: Harvard Business Review Press
Publication: September 1, 2004
Imprint: Harvard Business Review Press
Language: English

Building value in our global economy increasingly demands creating new opportunities and solving new problems. In a nutshell, that's what inventors do. Just as software has driven growth and opened new markets over the past generation, invention is poised to become the X-factor for the future. With a foreword by former Microsoft research chief Nathan Myhrvold, this groundbreaking book takes us inside the laboratories and inside the minds of some of today's leading inventors to demystify the critical process by which they imagine and create.

Evan I. Schwartz argues that invention has remained steeped in myth and misunderstanding. We tend to view invention as a byproduct of accidental discovery or supernatural genius rather than what it truly is: a focused quest fueled by a special creativity latent in each of us. Juice juxtaposes the stories of classic inventors with a new breed of innovators, such as hypersonic sound inventor Woody Norris, genomics pioneer Lee Hood, mechanical whiz Dean Kamen, and business systems inventor Jay Walker. Schwartz reveals the brilliant strategies-including pinpointing problems, crossing knowledge boundaries, visualizing results, applying analogies, and embracing failure-that today's inventors use to journey beyond imagination and bring back ideas that can change the world.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Building value in our global economy increasingly demands creating new opportunities and solving new problems. In a nutshell, that's what inventors do. Just as software has driven growth and opened new markets over the past generation, invention is poised to become the X-factor for the future. With a foreword by former Microsoft research chief Nathan Myhrvold, this groundbreaking book takes us inside the laboratories and inside the minds of some of today's leading inventors to demystify the critical process by which they imagine and create.

Evan I. Schwartz argues that invention has remained steeped in myth and misunderstanding. We tend to view invention as a byproduct of accidental discovery or supernatural genius rather than what it truly is: a focused quest fueled by a special creativity latent in each of us. Juice juxtaposes the stories of classic inventors with a new breed of innovators, such as hypersonic sound inventor Woody Norris, genomics pioneer Lee Hood, mechanical whiz Dean Kamen, and business systems inventor Jay Walker. Schwartz reveals the brilliant strategies-including pinpointing problems, crossing knowledge boundaries, visualizing results, applying analogies, and embracing failure-that today's inventors use to journey beyond imagination and bring back ideas that can change the world.

More books from Harvard Business Review Press

Cover of the book HBR Emotional Intelligence Boxed Set (6 Books) (HBR Emotional Intelligence Series) by Evan I. Schwartz
Cover of the book Dismissing an Employee by Evan I. Schwartz
Cover of the book Being Global by Evan I. Schwartz
Cover of the book HBR Guide for Women at Work (HBR Guide Series) by Evan I. Schwartz
Cover of the book Work Smarter with Social Media by Evan I. Schwartz
Cover of the book Green Recovery by Evan I. Schwartz
Cover of the book The Workforce Scorecard by Evan I. Schwartz
Cover of the book Running Virtual Meetings (HBR 20-Minute Manager Series) by Evan I. Schwartz
Cover of the book The Innovator's Dilemma by Evan I. Schwartz
Cover of the book Does It Matter? by Evan I. Schwartz
Cover of the book HBR Guide to Your Professional Growth by Evan I. Schwartz
Cover of the book Sidetracked by Evan I. Schwartz
Cover of the book Presentations (HBR 20-Minute Manager Series) by Evan I. Schwartz
Cover of the book Blue Ocean Strategy, Expanded Edition by Evan I. Schwartz
Cover of the book Harvard Business Review Emotional Intelligence Collection (4 Books) (HBR Emotional Intelligence Series) by Evan I. Schwartz
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy