Journeys to the Far North

1. Advertising: Targeted PNBA holiday catalog ad, Ingram e-comm to libraries and bookstores.
2. Awards: Submitted for National Outdoor Book Award, PNBA Award, Sigurd Olsen Award.
3. Events: Targeted events at the Murie Center and in California.
4. Materials: Murie information and related titles flyer.
5. Online: Dedicated Facebook page, targeted features on Murie Center website and Facebook page, Sierra Club social and web, Wilderness Society social and web, and sites that feature the Muries such as http://www.wilderness.net/NWPS/Murie, targeted YouTube trailer with clips from ARCTIC DANCE documentary featuring Olaus.
6. Promotion: Goodreads and Indie Advance Access giveaways.
7. Reviews: Targeted reviews, excerpts, and features in trade, outdoor, Alaska regional, Rocky Mountain west regional, environment, conservation, and nature publications; targeted mentions on NPR and in National Parks Traveler, New York Times, and other VIP media that have featured Mardy and Olaus in the past.
8. Publicity: Interviews and Skypes with Donald Olaus Murie.
9. Sales: Promotion to nature and conservation groups.
10. Tradeshows: Featured at PNBA and MPIBA, targeted giveaways at Outdoor Retailer and APPL 2016.