| Author: | Susan Lee | ISBN: | 9781301690961 |
| Publisher: | Simon-Kucher & Partners | Publication: | October 1, 2013 |
| Imprint: | Smashwords Edition | Language: | English |
| Author: | Susan Lee |
| ISBN: | 9781301690961 |
| Publisher: | Simon-Kucher & Partners |
| Publication: | October 1, 2013 |
| Imprint: | Smashwords Edition |
| Language: | English |
You are a retailer trying to find the best, sustainable omnichannel strategy? This eBook is your starter kit. It gives you two frameworks to help you make tough tradeoffs. Instead of treating e-commerce as a homogeneous market, this eBook shows you how consumers choose which channel to shop in and the high-stakes implications for retailers who sell products in four different segments.
You are a retailer trying to find the best, sustainable omnichannel strategy? This eBook is your starter kit. It gives you two frameworks to help you make tough tradeoffs. Instead of treating e-commerce as a homogeneous market, this eBook shows you how consumers choose which channel to shop in and the high-stakes implications for retailers who sell products in four different segments.
