Inviting Latino Voters
Party Messages and Latino Party Identification
Nonfiction, Social & Cultural Studies, Political Science, Government, Political Parties, Social Science, Sociology
| Author: | Stacey L. Connaughton | ISBN: | 9781135874179 |
| Publisher: | Taylor and Francis | Publication: | February 1, 2013 |
| Imprint: | Routledge | Language: | English |
| Author: | Stacey L. Connaughton |
| ISBN: | 9781135874179 |
| Publisher: | Taylor and Francis |
| Publication: | February 1, 2013 |
| Imprint: | Routledge |
| Language: | English |
Latino's increasing numbers and their uncertain voting behaviors have enticed Democrats and Republicans to actively court this demographic group, seeking their partisan identification. Through in-depth interviews with campaign strategists, a quantitative analysis of Latino-oriented television advertisements and a survey of Latino citizens, this project examines these efforts.
Latino's increasing numbers and their uncertain voting behaviors have enticed Democrats and Republicans to actively court this demographic group, seeking their partisan identification. Through in-depth interviews with campaign strategists, a quantitative analysis of Latino-oriented television advertisements and a survey of Latino citizens, this project examines these efforts.
