International Place Branding Yearbook 2012
Managing Smart Growth and Sustainability
Business & Finance, Economics, International Economics, Marketing & Sales
| Author: | ISBN: | 9781137282552 | |
| Publisher: | Palgrave Macmillan UK | Publication: | November 20, 2012 |
| Imprint: | Palgrave Macmillan | Language: | English |
| Author: | |
| ISBN: | 9781137282552 |
| Publisher: | Palgrave Macmillan UK |
| Publication: | November 20, 2012 |
| Imprint: | Palgrave Macmillan |
| Language: | English |
This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. It focuses on sustainability and smart growth.
This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. It focuses on sustainability and smart growth.
