International and Cross-Cultural Business Research

Business & Finance
Cover of the book International and Cross-Cultural Business Research by Hester van Herk, Ms. Julie Anne Lee, Jean-Claude Usunier, SAGE Publications
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Author: Hester van Herk, Ms. Julie Anne Lee, Jean-Claude Usunier ISBN: 9781526414397
Publisher: SAGE Publications Publication: April 10, 2017
Imprint: SAGE Publications Ltd Language: English
Author: Hester van Herk, Ms. Julie Anne Lee, Jean-Claude Usunier
ISBN: 9781526414397
Publisher: SAGE Publications
Publication: April 10, 2017
Imprint: SAGE Publications Ltd
Language: English

Lecturers/Instructors - Request a free digital inspection copy here

Successfully combining cross-cultural management and business research methods, this team of international authors provide much-needed coverage of the implications that should be considered when undertaking research across different cultures.

Through the implementation of methodological pluralism, the book investigates the various cultural influences that affect business theories and practices across the world, particularly the specific management styles, behavioural standards and consumer attitudes that exist in developing nations.

Examples and theoretical understanding as well as vignettes, diagrams and figures are used to illustrate these key considerations, including:

  • Language and the role of the dominant culture
  • Design and implementation
  • Methodological issues
  • Strategies for improving its relevance within international business.

Ideal for students, researchers and practitioners looking to do business research in an international or cross-cultural context.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Lecturers/Instructors - Request a free digital inspection copy here

Successfully combining cross-cultural management and business research methods, this team of international authors provide much-needed coverage of the implications that should be considered when undertaking research across different cultures.

Through the implementation of methodological pluralism, the book investigates the various cultural influences that affect business theories and practices across the world, particularly the specific management styles, behavioural standards and consumer attitudes that exist in developing nations.

Examples and theoretical understanding as well as vignettes, diagrams and figures are used to illustrate these key considerations, including:

Ideal for students, researchers and practitioners looking to do business research in an international or cross-cultural context.

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