Industry and Firm Studies

Nonfiction, Social & Cultural Studies, Political Science, Politics, Economic Policy, Business & Finance
Cover of the book Industry and Firm Studies by Victor J. Tremblay, Carol Horton Tremblay, Taylor and Francis
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Author: Victor J. Tremblay, Carol Horton Tremblay ISBN: 9781317468011
Publisher: Taylor and Francis Publication: March 26, 2015
Imprint: Routledge Language: English
Author: Victor J. Tremblay, Carol Horton Tremblay
ISBN: 9781317468011
Publisher: Taylor and Francis
Publication: March 26, 2015
Imprint: Routledge
Language: English

The fourth edition of this acclaimed text is a rich resource for undergraduate and graduate courses in industrial organization, applied game theory, and management strategy. It incorporates game theory into industry analysis by studying the behavior of successful and failing firms as well as the structure-conduct-performance of particular industries. Chapters address a wide variety of issues concerning industry structure, policy towards business, and the strategic innovations and blunders of individual firms. New coverage of professional sports, soft drinks, distilled spirits, and cigarettes complements revised and updated chapters on airline services, retail and commercial banking, health insurance, motion pictures, and brewing. The book includes firm case studies of General Motors, Microsoft, Schlitz, and TiVo.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The fourth edition of this acclaimed text is a rich resource for undergraduate and graduate courses in industrial organization, applied game theory, and management strategy. It incorporates game theory into industry analysis by studying the behavior of successful and failing firms as well as the structure-conduct-performance of particular industries. Chapters address a wide variety of issues concerning industry structure, policy towards business, and the strategic innovations and blunders of individual firms. New coverage of professional sports, soft drinks, distilled spirits, and cigarettes complements revised and updated chapters on airline services, retail and commercial banking, health insurance, motion pictures, and brewing. The book includes firm case studies of General Motors, Microsoft, Schlitz, and TiVo.

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