| Author: | ISBN: | 9781137353290 | |
| Publisher: | Palgrave Macmillan UK | Publication: | November 19, 2013 |
| Imprint: | Palgrave Macmillan | Language: | English |
| Author: | |
| ISBN: | 9781137353290 |
| Publisher: | Palgrave Macmillan UK |
| Publication: | November 19, 2013 |
| Imprint: | Palgrave Macmillan |
| Language: | English |
Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation.
Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation.
