How to Look Good on Paper

What do companies get when they get you?

The job market has become exponentially more competitive than it was 10 years ago. Personal branding is now a non-negotiable part of the job hunting experience. That’s true for job seekers and entrepreneurs alike. Never has it been more important to know how to create a marketing package that sells your skill set; never has it been more important for you to know how to build a social profile that supports your professional brand.

This book will teach you how to capitalize on your talent, skill set and experience so you land more jobs and get more contracts. Whether you’re entering the job market for the first time, re-careering, starting a business or just sprucing up your professional image, you can use this guide to help you:
* Identify and articulate what you have to offer
* Write cover letters that get your resume read
* Write resumes that demonstrate your professional value
* Create bios that help shape your brand in the minds of clients
* Build a social presence that helps solidify your position as an expert

Learn what you need to know to look good on paper including:
* The rules of this New Economy
- - - - > Get stats and figures on employment trends
- - - - > Get up to speed on new ideas versus the old ideas
* How to leverage your work history
- - - - > Use odd jobs and bad jobs to your advantage
- - - - > Learn how to pull the gold nuggets out of your various on-the-job experiences
* How to brand yourself without going crazy
- - - - > How to create a targeted, branded resume
- - - - > The do’s and don’ts of social media
* Practical application
- - - - > Complete questionnaires that help you zero in on what’s important
- - - - > Learn when and how to use your various professional experiences to add value to your brand
- - - - > Find your audience

How to Look Good on Paper is the fourth book in The Wily Mompreneur how-to book series for women. This short guide will help you answer the question on the mind of every potential client or employer: “How can you help me?”

It’s time to shine.