How to Handle Tough Questions...When It Counts
Business & Finance, Business Reference, Business Communication
| Author: | Jerry Weissman | ISBN: | 9780132179744 |
| Publisher: | Pearson Education | Publication: | June 30, 2010 |
| Imprint: | FT Press | Language: | English |
| Author: | Jerry Weissman |
| ISBN: | 9780132179744 |
| Publisher: | Pearson Education |
| Publication: | June 30, 2010 |
| Imprint: | FT Press |
| Language: | English |
This is the eBook version of the printed book.
This Element is an excerpt from In the Line of Fire: How to Handle Tough Questions...When It Counts (9780131855175), by Jerry Weissman. Available in print and digital formats.
Two Line Description
Powerful lessons in answering tough questions from the legendary “Stormin’ Norman,” Desert Storm commander Gen. Norman Schwarzkopf.
Text Excerpt
During the 43 days of the 1991 Gulf War, General Norman Schwarzkopf held only about half a dozen press conferences, and each was very, very brief. Despite such minimal exposure, “Stormin’ Norman” became an instant global celebrity. Why? In each session, he exhibited complete command and control in answering the journalists’ questions. He served as a role model for every proper Q&A technique….
This is the eBook version of the printed book.
This Element is an excerpt from In the Line of Fire: How to Handle Tough Questions...When It Counts (9780131855175), by Jerry Weissman. Available in print and digital formats.
Two Line Description
Powerful lessons in answering tough questions from the legendary “Stormin’ Norman,” Desert Storm commander Gen. Norman Schwarzkopf.
Text Excerpt
During the 43 days of the 1991 Gulf War, General Norman Schwarzkopf held only about half a dozen press conferences, and each was very, very brief. Despite such minimal exposure, “Stormin’ Norman” became an instant global celebrity. Why? In each session, he exhibited complete command and control in answering the journalists’ questions. He served as a role model for every proper Q&A technique….
