Harnessing Place Branding through Cultural Entrepreneurship
Business & Finance, Career Planning & Job Hunting, Small Business, Marketing & Sales
| Author: | ISBN: | 9781137465160 | |
| Publisher: | Palgrave Macmillan UK | Publication: | December 8, 2014 |
| Imprint: | Palgrave Macmillan | Language: | English |
| Author: | |
| ISBN: | 9781137465160 |
| Publisher: | Palgrave Macmillan UK |
| Publication: | December 8, 2014 |
| Imprint: | Palgrave Macmillan |
| Language: | English |
This book draws together three overlapping relationships and knowledge domains. These are the cultural entrepreneurship/creative industries, the public and/or private philanthropic contributions that have funded artistic production and the preservation and presentation of place brands as a mechanism to revitalize local economies and communities.
This book draws together three overlapping relationships and knowledge domains. These are the cultural entrepreneurship/creative industries, the public and/or private philanthropic contributions that have funded artistic production and the preservation and presentation of place brands as a mechanism to revitalize local economies and communities.
