Handbook of Product Placement in the Mass Media

New Strategies in Marketing Theory, Practice, Trends, and Ethics

Business & Finance, Marketing & Sales
Cover of the book Handbook of Product Placement in the Mass Media by Mary-Lou Galician, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Mary-Lou Galician ISBN: 9781136781278
Publisher: Taylor and Francis Publication: May 28, 2004
Imprint: Routledge Language: English
Author: Mary-Lou Galician
ISBN: 9781136781278
Publisher: Taylor and Francis
Publication: May 28, 2004
Imprint: Routledge
Language: English
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Leading experts present cutting-edge ideas and current research on product placement!

The Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics is the first serious book in English to examine the wider contexts and varied texts of product placement, related media marketing strateg

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Leading experts present cutting-edge ideas and current research on product placement!

The Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics is the first serious book in English to examine the wider contexts and varied texts of product placement, related media marketing strateg

More books from Taylor and Francis

Cover of the book Creating a Multivocal Self by Mary-Lou Galician
Cover of the book Alcohol and Drug Misuse by Mary-Lou Galician
Cover of the book Creative Approaches to Teaching Grammar by Mary-Lou Galician
Cover of the book Challenges of Constructing Legitimacy in Peacebuilding by Mary-Lou Galician
Cover of the book Teaching the Very Able Child by Mary-Lou Galician
Cover of the book Law and Intersystemic Communication by Mary-Lou Galician
Cover of the book Folk Song Style and Culture by Mary-Lou Galician
Cover of the book Extinction or Survival? by Mary-Lou Galician
Cover of the book Freedom and Censorship in Early Modern English Literature by Mary-Lou Galician
Cover of the book Sport Management by Mary-Lou Galician
Cover of the book Media and Cultural Theory by Mary-Lou Galician
Cover of the book Music in Medieval Europe by Mary-Lou Galician
Cover of the book Travel, Communication and Geography in Late Antiquity by Mary-Lou Galician
Cover of the book King Stephen by Mary-Lou Galician
Cover of the book Whither Chinese HRM? by Mary-Lou Galician
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy