Guerrilla Film Marketing

The Ultimate Guide to the Branding, Marketing and Promotion of Independent Films & Filmmakers

Nonfiction, Entertainment, Film, Direction & Production, Performing Arts
Cover of the book Guerrilla Film Marketing by Robert G. Barnwell, Taylor and Francis
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Author: Robert G. Barnwell ISBN: 9781351018050
Publisher: Taylor and Francis Publication: July 11, 2018
Imprint: Routledge Language: English
Author: Robert G. Barnwell
ISBN: 9781351018050
Publisher: Taylor and Francis
Publication: July 11, 2018
Imprint: Routledge
Language: English

Create an irresistible brand image and build an audience of loyal and engaged fans…

Guerrilla Film Marketing takes readers through each step of the film branding, marketing and promotional process. Tailored specifically to low-budget independent films and filmmakers, Guerrilla Film Marketing offers practical and immediately implementable advice for marketing considerations across every stage of the film production process.

Written by leading film industry professional Robert G. Barnwell, Guerrilla Film Marketing teaches readers how to:

  • Master the fundamentals of guerrilla branding, marketing and promotion;
  • Create an integrated marketing plan and calendar based on realistic budgets and expectations;
  • Develop internet and social media marketing campaigns, including engaging studio and film websites and powerful, marketing-centric IMDb listings;
  • Assemble behind-the-scenes pictures, videos and documentaries;
  • Produce marketing materials such as key art, posters, film teasers, trailers and electronic press kits (aka "EPKs"); and
  • Maximize the marketing impact of events such as test screenings, premiers, film festivals and industry award ceremonies.

Guerrilla Film Marketing is filled with dozens of step-by-step instructions, checklists, tools, a glossary, templates and other resources. A downloadable eResource also includes a sample marketing plan and audit, a test screening questionnaire, and more.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Create an irresistible brand image and build an audience of loyal and engaged fans…

Guerrilla Film Marketing takes readers through each step of the film branding, marketing and promotional process. Tailored specifically to low-budget independent films and filmmakers, Guerrilla Film Marketing offers practical and immediately implementable advice for marketing considerations across every stage of the film production process.

Written by leading film industry professional Robert G. Barnwell, Guerrilla Film Marketing teaches readers how to:

Guerrilla Film Marketing is filled with dozens of step-by-step instructions, checklists, tools, a glossary, templates and other resources. A downloadable eResource also includes a sample marketing plan and audit, a test screening questionnaire, and more.

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