Grapevine

Why Buzz Was a Fad but Word of Mouth Is Forever

Business & Finance, Marketing & Sales, Consumer Behaviour, Advertising & Promotion, Nonfiction, Health & Well Being, Self Help, Self Improvement, Success
Cover of the book Grapevine by Dave Balter, Penguin Publishing Group
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Dave Balter ISBN: 9781101216484
Publisher: Penguin Publishing Group Publication: November 3, 2005
Imprint: Portfolio Language: English
Author: Dave Balter
ISBN: 9781101216484
Publisher: Penguin Publishing Group
Publication: November 3, 2005
Imprint: Portfolio
Language: English

Word of mouth is an amazingly powerful force — but how does it really work?.

Businesses have become obsessed with stimulating word-of- mouth to counteract the declining effectiveness of advertising. But it’s easier said than done.

As the founder of BzzAgent, a community of more than 400,000 people who volunteer to talk to friends and acquaintances about products they genuinely love, Dave Balter is a successful practitioner, not a theorist. And he’s figured out how to measure and harness word-of-mouth without corrupting it.

In Grapevine, Balter shows why honest feedback – about books, restaurants, gadgets, or anything else – is more believable than any paid endorser. And he answers some of the most elusive questions in marketing, such as what makes word-of-mouth very different from “buzz” and “viral marketing.”

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Word of mouth is an amazingly powerful force — but how does it really work?.

Businesses have become obsessed with stimulating word-of- mouth to counteract the declining effectiveness of advertising. But it’s easier said than done.

As the founder of BzzAgent, a community of more than 400,000 people who volunteer to talk to friends and acquaintances about products they genuinely love, Dave Balter is a successful practitioner, not a theorist. And he’s figured out how to measure and harness word-of-mouth without corrupting it.

In Grapevine, Balter shows why honest feedback – about books, restaurants, gadgets, or anything else – is more believable than any paid endorser. And he answers some of the most elusive questions in marketing, such as what makes word-of-mouth very different from “buzz” and “viral marketing.”

More books from Penguin Publishing Group

Cover of the book Stuart Woods HOLLY BARKER Collection by Dave Balter
Cover of the book Spice by Dave Balter
Cover of the book The Ranger by Dave Balter
Cover of the book Perfectly Clear by Dave Balter
Cover of the book Grave Surprise by Dave Balter
Cover of the book Even This I Get to Experience by Dave Balter
Cover of the book On the Outside Looking Indian by Dave Balter
Cover of the book Autism Spectrum Disorder (revised) by Dave Balter
Cover of the book D-Day: The Decision to Launch by Dave Balter
Cover of the book Laurell K. Hamilton's Anita Blake, Vampire Hunter collection 16-19 by Dave Balter
Cover of the book Promise Not to Tell by Dave Balter
Cover of the book When I Fall in Love by Dave Balter
Cover of the book A Haunting Is Brewing by Dave Balter
Cover of the book The Mythology of Grimm by Dave Balter
Cover of the book Double Play by Dave Balter
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy