Going Negative
Nonfiction, Religion & Spirituality, Philosophy, Social & Cultural Studies, Political Science
| Author: | Shanto Iyengar, Stephen Ansolabehere | ISBN: | 9781439118757 |
| Publisher: | Free Press | Publication: | May 11, 2010 |
| Imprint: | Free Press | Language: | English |
| Author: | Shanto Iyengar, Stephen Ansolabehere |
| ISBN: | 9781439118757 |
| Publisher: | Free Press |
| Publication: | May 11, 2010 |
| Imprint: | Free Press |
| Language: | English |
Political advertising has been called the worst cancer in American society. Ads cost millions, and yet the entire campaign season is now filled with nasty and personal attacks. In this landmark six-year study, two of the nation's leading political scientists show exactly how cancerous the ad spot has become. 16 illustrations.
Political advertising has been called the worst cancer in American society. Ads cost millions, and yet the entire campaign season is now filled with nasty and personal attacks. In this landmark six-year study, two of the nation's leading political scientists show exactly how cancerous the ad spot has become. 16 illustrations.
