Generation C

The Confluence Marketing at the Era of Connected Consumers

Business & Finance, Marketing & Sales, Consumer Behaviour, Business Reference, Corporate History
Cover of the book Generation C by Raymond Morin, FriesenPress
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Author: Raymond Morin ISBN: 9781525508264
Publisher: FriesenPress Publication: January 5, 2018
Imprint: Language: English
Author: Raymond Morin
ISBN: 9781525508264
Publisher: FriesenPress
Publication: January 5, 2018
Imprint:
Language: English

Since the 2008 recession, people's confidence in institutions has been in decline. We’re now far more interested in the recommendations of our peers than in traditional forms of advertising and marketing. With our daily use of the Internet and social media, we as consumers influence our communities and play active roles in the global economy. We are Generation C: a demographic that contains every computer user and online shopper on the planet—and it’s changing the way institutions, brands and enterprises should do business and marketing.

This book explores the behaviours of the generations of connected consumers that make up Generation C to help you better understand your audience and how to target them effectively in the new consumer landscape. Presented in four instalments and available online, this new professional guide details and comments on recent expert market analyses with exclusive computer graphics and interviews.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Since the 2008 recession, people's confidence in institutions has been in decline. We’re now far more interested in the recommendations of our peers than in traditional forms of advertising and marketing. With our daily use of the Internet and social media, we as consumers influence our communities and play active roles in the global economy. We are Generation C: a demographic that contains every computer user and online shopper on the planet—and it’s changing the way institutions, brands and enterprises should do business and marketing.

This book explores the behaviours of the generations of connected consumers that make up Generation C to help you better understand your audience and how to target them effectively in the new consumer landscape. Presented in four instalments and available online, this new professional guide details and comments on recent expert market analyses with exclusive computer graphics and interviews.

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