Fundraising and Institutional Advancement

Theory, Practice, and New Paradigms

Nonfiction, Reference & Language, Education & Teaching, Higher Education
Cover of the book Fundraising and Institutional Advancement by Noah D. Drezner, Frances Huehls, Taylor and Francis
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Author: Noah D. Drezner, Frances Huehls ISBN: 9781136341793
Publisher: Taylor and Francis Publication: September 4, 2014
Imprint: Routledge Language: English
Author: Noah D. Drezner, Frances Huehls
ISBN: 9781136341793
Publisher: Taylor and Francis
Publication: September 4, 2014
Imprint: Routledge
Language: English

In this timely textbook, authors Drezner and Huehls take the interdisciplinary, complex nature of the study of philanthropy and fundraising and apply it to the field of higher education. Covering issues of increasing importance to institutions—including donor cultivation, growth of fundraising at community colleges and minority institutions, engagement of young alumni, volunteerism, and the competing roles of stakeholders—this book helps readers apply theory to the practice of advancement in post-secondary education.

Special Features:

  • Coverage of historical and theoretical underpinnings and insights from related literature and research.
  • Discussion of new donor populations including women, communities of color, the LGBTQ population, students, and young alumni.
  • On-the-ground case studies bring theories into focus by creating a bridge to experience and action.
  • Practical implications for the design of fundraising campaigns and strategies.
  • Guiding questions that encourage students to think beyond the current literature and practice.

This textbook bridges research, theory, and practice to help higher education administrators and institutions effectively negotiate the fundraising terrain and advance their institution.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In this timely textbook, authors Drezner and Huehls take the interdisciplinary, complex nature of the study of philanthropy and fundraising and apply it to the field of higher education. Covering issues of increasing importance to institutions—including donor cultivation, growth of fundraising at community colleges and minority institutions, engagement of young alumni, volunteerism, and the competing roles of stakeholders—this book helps readers apply theory to the practice of advancement in post-secondary education.

Special Features:

This textbook bridges research, theory, and practice to help higher education administrators and institutions effectively negotiate the fundraising terrain and advance their institution.

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