From Chinese Brand Culture to Global Brands
Insights from aesthetics, fashion and history
Business & Finance, Marketing & Sales, Economics
| Author: | W. Zhiyan, J. Borgerson, J. Schroeder | ISBN: | 9781137276353 |
| Publisher: | Palgrave Macmillan UK | Publication: | October 8, 2013 |
| Imprint: | Palgrave Macmillan | Language: | English |
| Author: | W. Zhiyan, J. Borgerson, J. Schroeder |
| ISBN: | 9781137276353 |
| Publisher: | Palgrave Macmillan UK |
| Publication: | October 8, 2013 |
| Imprint: | Palgrave Macmillan |
| Language: | English |
From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.
From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.
