Free-to-Play

Making Money From Games You Give Away

Nonfiction, Computers, Entertainment & Games, Game Programming - Graphics, Business & Finance
Cover of the book Free-to-Play by Will Luton, Pearson Education
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Author: Will Luton ISBN: 9780133411249
Publisher: Pearson Education Publication: May 27, 2013
Imprint: New Riders Language: English
Author: Will Luton
ISBN: 9780133411249
Publisher: Pearson Education
Publication: May 27, 2013
Imprint: New Riders
Language: English

*“ Will’s knowledge of F2P comes from years of building games, * *as well as writing about and consulting with developers on the * *model. All the topics covered in this book—economics, gameplay, monetization, * *analytics and marketing—are important to consider when you’re building * *an F2P game, and Will covers each with an easy-to-digest style.” *—Ian Marsh, co-founder, NimbleBit

*Free-to-Play: Making Money From Games You Give Away *is an accessible and complete guide to the business model that has revolutionized the videogames industry, creating huge hits, multi-billion-dollar startups and a new deal for players: Play for free, spend on what you like.

Written by respected game designer and consultant Will Luton, *Free-to-Play *gives you the in-the-trenches insight you need to build, run and make money from games you give away. In it you’ll find:

  • Psychology behind player decisions and the motivations to play

  • Simple and accessible explanations of the math and economic theories behind F2P, including working examples

  • Processes for capturing and using player data to improve your game

  • Marketing tips on positioning your game and attracting players

  • Plus: A downloadable F2P spreadsheet, articles from the author, a foreword by NimbleBit co-founder Ian Marsh and an interview with Zynga CEO, Mark Pincus.

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*“ Will’s knowledge of F2P comes from years of building games, * *as well as writing about and consulting with developers on the * *model. All the topics covered in this book—economics, gameplay, monetization, * *analytics and marketing—are important to consider when you’re building * *an F2P game, and Will covers each with an easy-to-digest style.” *—Ian Marsh, co-founder, NimbleBit

*Free-to-Play: Making Money From Games You Give Away *is an accessible and complete guide to the business model that has revolutionized the videogames industry, creating huge hits, multi-billion-dollar startups and a new deal for players: Play for free, spend on what you like.

Written by respected game designer and consultant Will Luton, *Free-to-Play *gives you the in-the-trenches insight you need to build, run and make money from games you give away. In it you’ll find:

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