Framing the European Union

The Power of Political Arguments in Shaping European Integration

Nonfiction, Social & Cultural Studies, Political Science, International, Foreign Legal Systems, Government
Cover of the book Framing the European Union by Ece Özlem Atikcan, Cambridge University Press
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Author: Ece Özlem Atikcan ISBN: 9781316394052
Publisher: Cambridge University Press Publication: October 9, 2015
Imprint: Cambridge University Press Language: English
Author: Ece Özlem Atikcan
ISBN: 9781316394052
Publisher: Cambridge University Press
Publication: October 9, 2015
Imprint: Cambridge University Press
Language: English

What is the impact of political language upon public opinion towards European integration? Based upon media analysis, public opinion data and over 140 in-depth interviews with senior officials and campaigners, Ece Özlem Atikcan examines six EU referendum votes: in Spain, France, the Netherlands and Luxembourg on the European Constitution in 2005; and in Ireland on the Lisbon Treaty in 2008 and 2009. In all instances, polls show that the voting public favored the referendum proposals before the campaigns began, yet this initially positive public opinion melted away in three of these six cases. Why did this occur? Atikcan demonstrates that the key to the puzzle lies in political campaigns, where argument strategies can, at least temporarily, reverse public opinion enough to affect referendum outcomes. Providing a critical analysis of campaign strategy and EU communication policy, this book will be essential reading for academics, policymakers, politicians and future campaigners.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

What is the impact of political language upon public opinion towards European integration? Based upon media analysis, public opinion data and over 140 in-depth interviews with senior officials and campaigners, Ece Özlem Atikcan examines six EU referendum votes: in Spain, France, the Netherlands and Luxembourg on the European Constitution in 2005; and in Ireland on the Lisbon Treaty in 2008 and 2009. In all instances, polls show that the voting public favored the referendum proposals before the campaigns began, yet this initially positive public opinion melted away in three of these six cases. Why did this occur? Atikcan demonstrates that the key to the puzzle lies in political campaigns, where argument strategies can, at least temporarily, reverse public opinion enough to affect referendum outcomes. Providing a critical analysis of campaign strategy and EU communication policy, this book will be essential reading for academics, policymakers, politicians and future campaigners.

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