Football Brands

Business & Finance, Management & Leadership, Management, Marketing & Sales
Cover of the book Football Brands by S. Bridgewater, Palgrave Macmillan UK
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: S. Bridgewater ISBN: 9780230281363
Publisher: Palgrave Macmillan UK Publication: April 29, 2010
Imprint: Palgrave Macmillan Language: English
Author: S. Bridgewater
ISBN: 9780230281363
Publisher: Palgrave Macmillan UK
Publication: April 29, 2010
Imprint: Palgrave Macmillan
Language: English

The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere. This book delves deep into the world of the lucrative business of sports branding.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere. This book delves deep into the world of the lucrative business of sports branding.

More books from Palgrave Macmillan UK

Cover of the book Socialising with Diversity by S. Bridgewater
Cover of the book The Frugal Innovator by S. Bridgewater
Cover of the book Entrepreneurial Excellence in the Knowledge Economy by S. Bridgewater
Cover of the book Regulating Capitalism? by S. Bridgewater
Cover of the book Public Sector Accounting and Auditing in Europe by S. Bridgewater
Cover of the book Bodies and Things in Nineteenth-Century Literature and Culture by S. Bridgewater
Cover of the book Customer Experience Management Rebooted by S. Bridgewater
Cover of the book The Language of Fear by S. Bridgewater
Cover of the book The Psychology of Pro-Environmental Communication by S. Bridgewater
Cover of the book Income Contingent Loans by S. Bridgewater
Cover of the book The Role of Intuitions in Philosophical Methodology by S. Bridgewater
Cover of the book Representations of Forgetting in Life Writing and Fiction by S. Bridgewater
Cover of the book Reason, Will and Emotion by S. Bridgewater
Cover of the book Young People's Political Participation in Western Europe by S. Bridgewater
Cover of the book Heritage, Nostalgia and Modern British Theatre by S. Bridgewater
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy