Football Brands

Business & Finance, Management & Leadership, Management, Marketing & Sales
Cover of the book Football Brands by S. Bridgewater, Palgrave Macmillan UK
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Author: S. Bridgewater ISBN: 9780230281363
Publisher: Palgrave Macmillan UK Publication: April 29, 2010
Imprint: Palgrave Macmillan Language: English
Author: S. Bridgewater
ISBN: 9780230281363
Publisher: Palgrave Macmillan UK
Publication: April 29, 2010
Imprint: Palgrave Macmillan
Language: English

The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere. This book delves deep into the world of the lucrative business of sports branding.

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The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere. This book delves deep into the world of the lucrative business of sports branding.

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