Fodor's Essential Australia
Nonfiction, Travel, Australia & Oceania, Museums, Tours, & Points of Interest, Lodging & Restaurant Guides
| Author: | Fodor's Travel Guides | ISBN: | 9781640971370 |
| Publisher: | Fodor's Travel | Publication: | June 25, 2019 |
| Imprint: | Fodor's Travel | Language: | English |
| Author: | Fodor's Travel Guides |
| ISBN: | 9781640971370 |
| Publisher: | Fodor's Travel |
| Publication: | June 25, 2019 |
| Imprint: | Fodor's Travel |
| Language: | English |
FULLY REDESIGNED!
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- New front cover
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- “Best of” Lists -
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- “Travel Smart”
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- More images –
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- Stronger Voice and Opinions
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LEADING GUIDEBOOK FOR DESTINATION: In 2017 Fodor's Australia was the most popular Australia guidebook sold; it comprised 29% of all Australia travel guides sold among competitors. (Source: Nielsen BookScan)
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TOURISM TRENDS: There has been a boom in the number of people traveling to Australia, with arrivals surging more than 50% in just six years, according to statistics from Tourism Research Australia. In 2011, just 5.3 million international visitors flew to the Land Down Under, a number that by 2017 had grown to an impressive 8.1 million overseas travelers. Australia’s tourism industry is only set to continue, with a projected influx of around 9.7 million visitors for 2018/19. Australia is specifically targeting the growing the U.S. and Canada market. The hugely successful, star-studded 2018 Super Bowl ad campaign generated enormous social media interest and was followed with a multi-pronged campaign designed to grow the U.S. market from $3.7 billion currently, to $6 billion by the year 2020.
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CURATED AND RELEVANT: Focused coverage on only the best places so travelers can make the most out of their limited time. Carefully vetted recommendations for all types of establishments and price points.
-
CONCISE: Shortened reviews presented with brevity and focus. Please see additional key selling points in the book main description.
FULLY REDESIGNED!
-
- New front cover
-
- “Best of” Lists -
-
- “Travel Smart”
-
- More images –
-
- Stronger Voice and Opinions
-
LEADING GUIDEBOOK FOR DESTINATION: In 2017 Fodor's Australia was the most popular Australia guidebook sold; it comprised 29% of all Australia travel guides sold among competitors. (Source: Nielsen BookScan)
-
TOURISM TRENDS: There has been a boom in the number of people traveling to Australia, with arrivals surging more than 50% in just six years, according to statistics from Tourism Research Australia. In 2011, just 5.3 million international visitors flew to the Land Down Under, a number that by 2017 had grown to an impressive 8.1 million overseas travelers. Australia’s tourism industry is only set to continue, with a projected influx of around 9.7 million visitors for 2018/19. Australia is specifically targeting the growing the U.S. and Canada market. The hugely successful, star-studded 2018 Super Bowl ad campaign generated enormous social media interest and was followed with a multi-pronged campaign designed to grow the U.S. market from $3.7 billion currently, to $6 billion by the year 2020.
-
CURATED AND RELEVANT: Focused coverage on only the best places so travelers can make the most out of their limited time. Carefully vetted recommendations for all types of establishments and price points.
-
CONCISE: Shortened reviews presented with brevity and focus. Please see additional key selling points in the book main description.
