Excel 2016 for Advertising Statistics

A Guide to Solving Practical Problems

Business & Finance, Economics, Statistics, Nonfiction, Science & Nature, Mathematics, Marketing & Sales
Cover of the book Excel 2016 for Advertising Statistics by Thomas J. Quirk, Eric Rhiney, Springer International Publishing
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Author: Thomas J. Quirk, Eric Rhiney ISBN: 9783319721040
Publisher: Springer International Publishing Publication: December 29, 2017
Imprint: Springer Language: English
Author: Thomas J. Quirk, Eric Rhiney
ISBN: 9783319721040
Publisher: Springer International Publishing
Publication: December 29, 2017
Imprint: Springer
Language: English

This text is a step-by-step guide for students taking a first course in statistics for advertising and for advertising managers and practitioners who want to learn how to use Excel to solve practical statistics problems in in the workplace, whether or not they have taken a course in statistics.

Excel 2016 for Advertising Statistics explains statistical formulas and offers practical examples for how students can solve real-world advertising statistics problems. This book leaves detailed explanations of statistical theory to other statistics textbooks and focuses entirely on practical, real-world problem solving.

Each chapter briefly explains a topic and then demonstrates how to use Excel commands and formulas to solve specific advertising statistics problems.  This book gives practice in using Excel in two different ways:  (1) writing formulas (e.g., confidence interval about the mean, one-group t-test, two-group t-test, correlation) and (2) using Excel’s drop-down formula menus (e.g., simple linear regression, multiple correlation and multiple regression, and one-way ANOVA).  Three practice problems are provided at the end of each chapter, along with their solutions in an Appendix.  An additional Practice Test allows readers to test their understanding of each chapter by attempting to solve a specific practical advertising statistics problem using Excel; the solution to each of these problems is also given in an Appendix.

 

  • ·         Includes 167 illustrations in color

  • ·         Suitable for undergraduates or graduate students

 

 

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View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This text is a step-by-step guide for students taking a first course in statistics for advertising and for advertising managers and practitioners who want to learn how to use Excel to solve practical statistics problems in in the workplace, whether or not they have taken a course in statistics.

Excel 2016 for Advertising Statistics explains statistical formulas and offers practical examples for how students can solve real-world advertising statistics problems. This book leaves detailed explanations of statistical theory to other statistics textbooks and focuses entirely on practical, real-world problem solving.

Each chapter briefly explains a topic and then demonstrates how to use Excel commands and formulas to solve specific advertising statistics problems.  This book gives practice in using Excel in two different ways:  (1) writing formulas (e.g., confidence interval about the mean, one-group t-test, two-group t-test, correlation) and (2) using Excel’s drop-down formula menus (e.g., simple linear regression, multiple correlation and multiple regression, and one-way ANOVA).  Three practice problems are provided at the end of each chapter, along with their solutions in an Appendix.  An additional Practice Test allows readers to test their understanding of each chapter by attempting to solve a specific practical advertising statistics problem using Excel; the solution to each of these problems is also given in an Appendix.

 

 

 

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