Evaluation in Advertising Reception

A Socio-Cognitive and Linguistic Perspective

Nonfiction, Reference & Language, Language Arts, Linguistics, Business & Finance, Marketing & Sales, Social & Cultural Studies, Social Science
Cover of the book Evaluation in Advertising Reception by S. Bullo, Palgrave Macmillan UK
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: S. Bullo ISBN: 9781137350435
Publisher: Palgrave Macmillan UK Publication: August 26, 2014
Imprint: Palgrave Macmillan Language: English
Author: S. Bullo
ISBN: 9781137350435
Publisher: Palgrave Macmillan UK
Publication: August 26, 2014
Imprint: Palgrave Macmillan
Language: English
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.

More books from Palgrave Macmillan UK

Cover of the book Corporate Social Responsibility and Corporate Governance by S. Bullo
Cover of the book The Butterfly Effect in Competitive Markets by S. Bullo
Cover of the book Commemorating Writers in Nineteenth-Century Europe by S. Bullo
Cover of the book Italian Sociology,1945–2010 by S. Bullo
Cover of the book Dynamic Systems Modelling and Optimal Control by S. Bullo
Cover of the book Modernism and Christianity by S. Bullo
Cover of the book Visions of Britain, 1730-1830 by S. Bullo
Cover of the book Mobile Europe by S. Bullo
Cover of the book Inspired Finance by S. Bullo
Cover of the book Digital Media and Society by S. Bullo
Cover of the book Shakespearean Allusion in Crime Fiction by S. Bullo
Cover of the book Equity Derivatives and Hybrids by S. Bullo
Cover of the book Social Urbanism and the Politics of Violence by S. Bullo
Cover of the book The Irish New Woman by S. Bullo
Cover of the book The Challenge for Japanese Multinationals by S. Bullo
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy