Essential Digital Marketing for Small Business

Your business is online but where are the customers? Facebook, Twitter, Content Marketing, Blogging, Mobile? How do you keep up? This book offers practical expert advice and strategies for small business owners, independent marketers and anyone seeking to market their business better on the web. In this book you'll discover: • Practical steps for using social media to bring in more business • New techniques, trends and tools to market your brand online • Practical insights on using content marketing to connect with new customers • How to gain search engine visibility and get your business discovered online • What you should be focusing on to take advantage of the mobile revolution Inside you’ll also find interviews and insight from leading digital marketing experts and small business owners, helping you gain an understanding of some of the ways others have successfully used digital marketing to increase sales and increase the exposure of their business