End of the Road?: Penguin Special
Penguin Special
Business & Finance, Industries & Professions, Industries
| Author: | Gideon Haigh | ISBN: | 9781743483510 |
| Publisher: | Penguin Random House Australia | Publication: | August 21, 2013 |
| Imprint: | Penguin eBooks | Language: | English |
| Author: | Gideon Haigh |
| ISBN: | 9781743483510 |
| Publisher: | Penguin Random House Australia |
| Publication: | August 21, 2013 |
| Imprint: | Penguin eBooks |
| Language: | English |
Australia is one of just thirteen countries in the world equipped to take a car from design concept all the way to a showroom - a remarkable achievement in a market so small. Yet the industry has few friends, and many vociferous critics who argue that the country should not make cars at all. �In this engaging and insightful analysis for the lay reader, Gideon Haigh explains why the industry has become an ideological battleground, and reveals the more complex and surprising truth behind the partisan rhetoric.
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Australia is one of just thirteen countries in the world equipped to take a car from design concept all the way to a showroom - a remarkable achievement in a market so small. Yet the industry has few friends, and many vociferous critics who argue that the country should not make cars at all. �In this engaging and insightful analysis for the lay reader, Gideon Haigh explains why the industry has become an ideological battleground, and reveals the more complex and surprising truth behind the partisan rhetoric.
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