Effective Fundraising for Nonprofits

Real-World Strategies That Work

AUDIENCE: Development directors, development staff, executive directors, and board members of small or growing nonprofit organizations. ------------------------- • More than 94,300 charities received 501(c)(3) tax-exempt status approval from the IRS in fiscal year 2014; almost 150% more than in 2013. Charity Watch says that the IRS has made it so easy to qualify that “new charities are sprouting faster than weeds in a garden.” [https://www.charitywatch.org/charitywatch-articles/get-ready-for-a-stampede-of-solicitations-the-irs-has-made-it-too-34-e-z-34-to-start-charities/159] All these new organizations will need to learn how to fundraise—even more so with the ever-increasing competition for donor dollars. And plenty of existing organizations have lots to learn about fundraising strategies and methods. • This book includes not only practical guidance on fundraising practices, but integrates important information about relevant laws and tax rules (updated with the latest tax figures). • Conversational tone makes this easier to read than most other fundraising books on the market; and it’s less expensive. Used as a textbook at colleges such as University of Massachusetts Boston, Rutgers, University of the Pacific, and University of Notre Dame’s Mendoza College of Business. • New edition contains new quotes and stories, and covers how technological changes have altered fundraising practices.