Doing Focus Groups
Nonfiction, Reference & Language, Reference, Research, Social & Cultural Studies, Social Science
| Author: | Professor Rosaline S. Barbour | ISBN: | 9781526426017 |
| Publisher: | SAGE Publications | Publication: | September 3, 2018 |
| Imprint: | SAGE Publications Ltd | Language: | English |
| Author: | Professor Rosaline S. Barbour |
| ISBN: | 9781526426017 |
| Publisher: | SAGE Publications |
| Publication: | September 3, 2018 |
| Imprint: | SAGE Publications Ltd |
| Language: | English |
Focus groups are a popular method for collecting qualitative data in the social sciences. Doing Focus Groups provides a concise, practical introduction to planning and organizing successful focus groups. Barbour discusses the advantages and limitations of using group discussion and demonstrates effective methods for collecting and analyzing data. This is a perfect how-to introduction to getting the most out of your focus group research.
Focus groups are a popular method for collecting qualitative data in the social sciences. Doing Focus Groups provides a concise, practical introduction to planning and organizing successful focus groups. Barbour discusses the advantages and limitations of using group discussion and demonstrates effective methods for collecting and analyzing data. This is a perfect how-to introduction to getting the most out of your focus group research.
