Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary

Business & Finance, Marketing & Sales, Nonfiction, Entertainment, Performing Arts, Social & Cultural Studies, Social Science
Cover of the book Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary by Matt Hills, Palgrave Macmillan UK
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Matt Hills ISBN: 9781137463326
Publisher: Palgrave Macmillan UK Publication: July 22, 2015
Imprint: Palgrave Pivot Language: English
Author: Matt Hills
ISBN: 9781137463326
Publisher: Palgrave Macmillan UK
Publication: July 22, 2015
Imprint: Palgrave Pivot
Language: English
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.

More books from Palgrave Macmillan UK

Cover of the book Dance Leadership by Matt Hills
Cover of the book The Legitimacy of Regional Integration in Europe and the Americas by Matt Hills
Cover of the book Law, Disorder and the Colonial State by Matt Hills
Cover of the book Reconstructing Security after Conflict by Matt Hills
Cover of the book The Modern Supernatural and the Beginnings of Cinema by Matt Hills
Cover of the book Protestant Dublin, 1660-1760 by Matt Hills
Cover of the book Smart Cities as Democratic Ecologies by Matt Hills
Cover of the book Psychosocial Imaginaries by Matt Hills
Cover of the book Citizens' Initiatives in Europe by Matt Hills
Cover of the book Regulation and Instability in U.S. Commercial Banking by Matt Hills
Cover of the book The Influence Agenda by Matt Hills
Cover of the book Towards a New Understanding of Sraffa by Matt Hills
Cover of the book Financial crises and the nature of capitalist money by Matt Hills
Cover of the book The 10 Principles of Open Business by Matt Hills
Cover of the book Rethinking the Public Sphere Through Transnationalizing Processes by Matt Hills
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy