| Author: | John Hawkins | ISBN: | 1230003052471 |
| Publisher: | John Hawkins | Publication: | January 29, 2019 |
| Imprint: | Language: | English |
| Author: | John Hawkins |
| ISBN: | 1230003052471 |
| Publisher: | John Hawkins |
| Publication: | January 29, 2019 |
| Imprint: | |
| Language: | English |
Growth Marketing Secrets To Go Viral Online Today.
There are a lot of entrepreneurs out there doing what I call "dirty marketing" every single day. I should know -- I was one of those solopreneurs.
Getting the word out to the masses and markets isn't as easy as it sounds and not all of us have a stash of cash that we can use to pump up our A&P budget. Above the line and below the line advertising and marketing ideas can sometimes cost a lot of money, and we need guerrilla tactics and cheap and easy ways to get the message out to people.
The good news is that the internet came along some time ago and has evolved into a marketing platform in its own right and many people as well as businesses have been using it effectively as a cheap and quick way to market their products and services. You should use this to your advantage and take a page from those who have been doing affiliate or direct marketing on the internet. While I am not saying you should condone and emulate spam.
Growth that is built on the strategic product positioning will lead to long-term growth. But that is the key; it must be built on the positioning. The trick then is to layer strategies and tactics that build on this positioning. This is really the idea behind value chains.
A good way to grow can also be found through separate branding. A brand stands for something or someone... if you want to grow beyond that, build another brand with a different positioning. But be very clear in your messaging, this is a completely separate value proposition.
Yet another path to grow is through stronger communication of your differentiation. Another way to think about this is focus. Al Ries has successfully defended this as a way to grow into greatness.
Promoting your online marketing business few dirty words of online marketing:
BUY
The first word we are going to take a look at is BUY. You never want to tell your prospect directly to buy any of the items you are promoting. The word buying means you are going to spend some money and most prospects don't like this. You would want to stay away from this. Using words like "claim" or "download instantly" will make them think they are test riding your product for virtually free.
EARN
The second word EARN mostly applies to online marketing/make money online niche. Earn is what you wouldn't want to tell your prospect. Earning makes it sound like there is a lot of work to be done. We all know it's difficult to earn a living. You would want to make use of words like "passively acquire an income" or something of that nature. The idea here is to make it look easy.
LEARN
The third is LEARN. You wouldn't want to tell anyone that there is a learning curve involve in the internet marketing business he is about to start. Learning is probably something you have experienced in school and it's not easy. They prefer to stumble upon it before accepting to carry the cross.
SCAM
The fourth number is SCAM. This is something only a crazy guy would use when talking about their own internet marketing business. The word scam is a dirty word that you would only mention when talking about someone else business that is likely to be a scam. You have to have a strong proof or you might end up with a lawsuit on your hand if you misuse these words.
SPAM
The fifth word is SPAM and something a lot of marketers just don't get. This can result to a total cancellation of ones account. As a matter of fact, spammers have made internet marketers lives a living hell on earth. As a result of spam we have more rules and regulation than we ought to have. All of which make online marketing a pain in the arse.
PONZI
The sixth word is PONZI. The same ponzi schemes we use to know. Like it or not, they are very much around and been shut down on a daily basis. The last thing you would want to do is associate yourself with this.
WORK
The seventh word is WORK and perhaps the dirties word in the history of mankind. It's one thing many people run away from and don't want to do. Nobody likes work. People prefer to sit back and push a button and the cash rolls. Do not make the mistakes of putting the word "work" on your site for every one to see.
and many more....
ORDER NOW!
Growth Marketing Secrets To Go Viral Online Today.
There are a lot of entrepreneurs out there doing what I call "dirty marketing" every single day. I should know -- I was one of those solopreneurs.
Getting the word out to the masses and markets isn't as easy as it sounds and not all of us have a stash of cash that we can use to pump up our A&P budget. Above the line and below the line advertising and marketing ideas can sometimes cost a lot of money, and we need guerrilla tactics and cheap and easy ways to get the message out to people.
The good news is that the internet came along some time ago and has evolved into a marketing platform in its own right and many people as well as businesses have been using it effectively as a cheap and quick way to market their products and services. You should use this to your advantage and take a page from those who have been doing affiliate or direct marketing on the internet. While I am not saying you should condone and emulate spam.
Growth that is built on the strategic product positioning will lead to long-term growth. But that is the key; it must be built on the positioning. The trick then is to layer strategies and tactics that build on this positioning. This is really the idea behind value chains.
A good way to grow can also be found through separate branding. A brand stands for something or someone... if you want to grow beyond that, build another brand with a different positioning. But be very clear in your messaging, this is a completely separate value proposition.
Yet another path to grow is through stronger communication of your differentiation. Another way to think about this is focus. Al Ries has successfully defended this as a way to grow into greatness.
Promoting your online marketing business few dirty words of online marketing:
BUY
The first word we are going to take a look at is BUY. You never want to tell your prospect directly to buy any of the items you are promoting. The word buying means you are going to spend some money and most prospects don't like this. You would want to stay away from this. Using words like "claim" or "download instantly" will make them think they are test riding your product for virtually free.
EARN
The second word EARN mostly applies to online marketing/make money online niche. Earn is what you wouldn't want to tell your prospect. Earning makes it sound like there is a lot of work to be done. We all know it's difficult to earn a living. You would want to make use of words like "passively acquire an income" or something of that nature. The idea here is to make it look easy.
LEARN
The third is LEARN. You wouldn't want to tell anyone that there is a learning curve involve in the internet marketing business he is about to start. Learning is probably something you have experienced in school and it's not easy. They prefer to stumble upon it before accepting to carry the cross.
SCAM
The fourth number is SCAM. This is something only a crazy guy would use when talking about their own internet marketing business. The word scam is a dirty word that you would only mention when talking about someone else business that is likely to be a scam. You have to have a strong proof or you might end up with a lawsuit on your hand if you misuse these words.
SPAM
The fifth word is SPAM and something a lot of marketers just don't get. This can result to a total cancellation of ones account. As a matter of fact, spammers have made internet marketers lives a living hell on earth. As a result of spam we have more rules and regulation than we ought to have. All of which make online marketing a pain in the arse.
PONZI
The sixth word is PONZI. The same ponzi schemes we use to know. Like it or not, they are very much around and been shut down on a daily basis. The last thing you would want to do is associate yourself with this.
WORK
The seventh word is WORK and perhaps the dirties word in the history of mankind. It's one thing many people run away from and don't want to do. Nobody likes work. People prefer to sit back and push a button and the cash rolls. Do not make the mistakes of putting the word "work" on your site for every one to see.
and many more....
ORDER NOW!
