Designing Health Messages

Approaches from Communication Theory and Public Health Practice

Nonfiction, Reference & Language, Language Arts, Communication, Reference
Cover of the book Designing Health Messages by , SAGE Publications
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Author: ISBN: 9781506319544
Publisher: SAGE Publications Publication: February 10, 1995
Imprint: SAGE Publications, Inc Language: English
Author:
ISBN: 9781506319544
Publisher: SAGE Publications
Publication: February 10, 1995
Imprint: SAGE Publications, Inc
Language: English

How do you design an effective message for a health campaign? This book explores this question from both practical and theoretical perspectives. The contributors demonstrate the necessity of basing message design decisions on appropriate theories of human behavior and communication effectiveness by synthesizing and integrating knowledge and insights from theory and research in communication and health behavior change. This book will be an essential aid to designing messages for use in health communication campaigns.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

How do you design an effective message for a health campaign? This book explores this question from both practical and theoretical perspectives. The contributors demonstrate the necessity of basing message design decisions on appropriate theories of human behavior and communication effectiveness by synthesizing and integrating knowledge and insights from theory and research in communication and health behavior change. This book will be an essential aid to designing messages for use in health communication campaigns.

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