Data-Driven Marketing

The 15 Metrics Everyone in Marketing Should Know

Business & Finance, Marketing & Sales, Industrial
Cover of the book Data-Driven Marketing by Mark Jeffery, Wiley
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Mark Jeffery ISBN: 9780470595695
Publisher: Wiley Publication: January 29, 2010
Imprint: Wiley Language: English
Author: Mark Jeffery
ISBN: 9780470595695
Publisher: Wiley
Publication: January 29, 2010
Imprint: Wiley
Language: English

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION

How organizations can deliver significant performance gains through strategic investment in marketing

In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing. Based on new research from the Kellogg School of Management, this book is a clear and convincing guide to using a more rigorous, data-driven strategic approach to deliver significant performance gains from your marketing.

  • Explains how to use data-driven marketing to deliver return on marketing investment (ROMI) in any organization
  • In-depth discussion of the fifteen key metrics every marketer should know
  • Based on original research from America's leading marketing business school, complemented by experience teaching ROMI to executives at Microsoft, DuPont, Nisan, Philips, Sony and many other firms
  • Uses data from a rigorous survey on strategic marketing performance management of 252 Fortune 1000 firms, capturing $53 billion of annual marketing spending
  • In-depth examples of how to apply the principles in small and large organizations
  • Free downloadable ROMI templates for all examples given in the book

With every department under the microscope looking for results, those who properly use data to optimize their marketing are going to come out on top every time.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION

How organizations can deliver significant performance gains through strategic investment in marketing

In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing. Based on new research from the Kellogg School of Management, this book is a clear and convincing guide to using a more rigorous, data-driven strategic approach to deliver significant performance gains from your marketing.

With every department under the microscope looking for results, those who properly use data to optimize their marketing are going to come out on top every time.

More books from Wiley

Cover of the book A Companion to Greek Mythology by Mark Jeffery
Cover of the book World Fisheries by Mark Jeffery
Cover of the book The Struggle for Recognition by Mark Jeffery
Cover of the book Color Quality of Semiconductor and Conventional Light Sources by Mark Jeffery
Cover of the book Endoscopic Ultrasonography by Mark Jeffery
Cover of the book Biostatistical Methods by Mark Jeffery
Cover of the book Chiral Lewis Acids in Organic Synthesis by Mark Jeffery
Cover of the book Designing Digital Games by Mark Jeffery
Cover of the book Teachers' Know-How by Mark Jeffery
Cover of the book Getting Your First Job For Dummies by Mark Jeffery
Cover of the book Social Network Analysis in Construction by Mark Jeffery
Cover of the book The Little Book of Market Wizards by Mark Jeffery
Cover of the book J.K. Lasser's Your Income Tax 2012 by Mark Jeffery
Cover of the book Mastering AutoCAD for Mac by Mark Jeffery
Cover of the book The Art of Deliberate Success by Mark Jeffery
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy