Customer Loyalty
How to Retain Your Customer Base Through Loyalty
Business & Finance, Marketing & Sales, Customer Service
| Author: | Anthony Udo Ekanem | ISBN: | 9783958497696 |
| Publisher: | Anthony Ekanem | Publication: | June 5, 2017 |
| Imprint: | Anthony Ekanem | Language: | English |
| Author: | Anthony Udo Ekanem |
| ISBN: | 9783958497696 |
| Publisher: | Anthony Ekanem |
| Publication: | June 5, 2017 |
| Imprint: | Anthony Ekanem |
| Language: | English |
Companies which have a satisfactory percentage of loyal customers have the advantage of channeling funds into a self-reinforcing system in which the company delivers constantly evolving superior value and high quality products and services.
This will further create the comfortable relationship desired to continue to successfully keep the customers both happy and loyal. There is also the added advantage of the pre-existing customers who consciously help to introduce friends and family to consider using the products and services based on personal testimonies and enthusiasm.
Another importance of retaining loyal customer ratios at an all-time high lies in the fact that companies are able to focus on providing good customer induction schemes that contribute to a higher yielding customer base and thus provide for higher profits by reducing the need to spend money attracting potential but not necessarily viable customers. However, such schemes should in no way take the place of good and resoundingly exemplary customer service.
Companies which have a satisfactory percentage of loyal customers have the advantage of channeling funds into a self-reinforcing system in which the company delivers constantly evolving superior value and high quality products and services.
This will further create the comfortable relationship desired to continue to successfully keep the customers both happy and loyal. There is also the added advantage of the pre-existing customers who consciously help to introduce friends and family to consider using the products and services based on personal testimonies and enthusiasm.
Another importance of retaining loyal customer ratios at an all-time high lies in the fact that companies are able to focus on providing good customer induction schemes that contribute to a higher yielding customer base and thus provide for higher profits by reducing the need to spend money attracting potential but not necessarily viable customers. However, such schemes should in no way take the place of good and resoundingly exemplary customer service.
