Crossing the Chasm
Marketing and Selling Technology Project
Business & Finance, Entrepreneurship & Small Business, New Business Enterprises, Marketing & Sales, Management & Leadership, Management
| Author: | Geoffrey A. Moore | ISBN: | 9780061795862 |
| Publisher: | HarperCollins e-books | Publication: | March 17, 2009 |
| Imprint: | HarperCollins e-books | Language: | English |
| Author: | Geoffrey A. Moore |
| ISBN: | 9780061795862 |
| Publisher: | HarperCollins e-books |
| Publication: | March 17, 2009 |
| Imprint: | HarperCollins e-books |
| Language: | English |
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
