CRM Systems in Industrial Companies
Intra- and Inter-Organizational Effects
Business & Finance, Economics, International Economics, Management & Leadership, Management
| Author: | A. Perna, E. Baraldi | ISBN: | 9781137335661 |
| Publisher: | Palgrave Macmillan UK | Publication: | March 30, 2014 |
| Imprint: | Palgrave Macmillan | Language: | English |
| Author: | A. Perna, E. Baraldi |
| ISBN: | 9781137335661 |
| Publisher: | Palgrave Macmillan UK |
| Publication: | March 30, 2014 |
| Imprint: | Palgrave Macmillan |
| Language: | English |
CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly challenging it is to extract value from CRM systems.
CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly challenging it is to extract value from CRM systems.
