Corporate Public Affairs

Interacting With Interest Groups, Media, and Government

Business & Finance, Marketing & Sales, Public Relations, Business Reference, Business Communication
Cover of the book Corporate Public Affairs by Otto Lerbinger, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Otto Lerbinger ISBN: 9781135599980
Publisher: Taylor and Francis Publication: August 15, 2006
Imprint: Routledge Language: English
Author: Otto Lerbinger
ISBN: 9781135599980
Publisher: Taylor and Francis
Publication: August 15, 2006
Imprint: Routledge
Language: English

Corporate Public Affairs explores the increasing interest in public affairs by today's organizations. Lerbinger indicates that more and more frequently corporations are establishing public affairs positions--typically within public relations departments--to respond to issues and concerns arising out of the sociopolitical environment in which the corporation functions. He articulates the functions and responsibilities of the public affairs role, and investigates the approaches to dealing with primary constituencies--interest groups, media, and government.

Divided into five parts, this book:
*provides an overview of the corporate public affairs function;
*explores strategies of the myriad interest groups in the United States, such as labor unions and environmental, consumer, women's, and human rights groups;
*recognizes the media's increasing coverage of business events, especially negative ones, that have tremendous power both to undermine corporate credibility and to support public policy positions;
* deals with legislative, executive, and judicial branches of government; and
*raises the question of how corporate power strategies have affected the political marketplace.

This book will appeal to advanced-level students, scholars, and practitioners in public relations and business fields.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Corporate Public Affairs explores the increasing interest in public affairs by today's organizations. Lerbinger indicates that more and more frequently corporations are establishing public affairs positions--typically within public relations departments--to respond to issues and concerns arising out of the sociopolitical environment in which the corporation functions. He articulates the functions and responsibilities of the public affairs role, and investigates the approaches to dealing with primary constituencies--interest groups, media, and government.

Divided into five parts, this book:
*provides an overview of the corporate public affairs function;
*explores strategies of the myriad interest groups in the United States, such as labor unions and environmental, consumer, women's, and human rights groups;
*recognizes the media's increasing coverage of business events, especially negative ones, that have tremendous power both to undermine corporate credibility and to support public policy positions;
* deals with legislative, executive, and judicial branches of government; and
*raises the question of how corporate power strategies have affected the political marketplace.

This book will appeal to advanced-level students, scholars, and practitioners in public relations and business fields.

More books from Taylor and Francis

Cover of the book New Approaches to Human Security in the Asia-Pacific by Otto Lerbinger
Cover of the book Plant Ethics by Otto Lerbinger
Cover of the book Understanding Teacher Education by Otto Lerbinger
Cover of the book The Korean Developmental State by Otto Lerbinger
Cover of the book BCIM Economic Cooperation by Otto Lerbinger
Cover of the book Arnheim for Film and Media Studies by Otto Lerbinger
Cover of the book Women's Activism and Globalization by Otto Lerbinger
Cover of the book Minority Governments in India by Otto Lerbinger
Cover of the book The Post-Racial Society is Here by Otto Lerbinger
Cover of the book Civil Procedure by Otto Lerbinger
Cover of the book The Finality of the Higher Criticism by Otto Lerbinger
Cover of the book Bangkok by Otto Lerbinger
Cover of the book Social Work Practice with Children and Families by Otto Lerbinger
Cover of the book Performance Theory by Otto Lerbinger
Cover of the book Religious Seminaries in America (1989) by Otto Lerbinger
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy